Kevin Schumacher

UX Magician Walt Disney (USA)

Interactive Workshops: Thursday, 31 March 2020

Tuesday, March 31st, 2020


One of the hardest tasks of a product owner and designer is letting go of their designs and simply trusting the process. This workshop will teach all attendees how to go from design to effective project delivery, learning when your product needs to be improved, or when it has reached its point of maturity. 

Run by Walt Disney’s UX ‘Magician’ Kevin Schumacher, he will teach you how to do more lead work and strategic thinking that maps over design thinking principles. Being able to understand the research, AI and implementation of qualitative analytics, attendees will learn how to manage customer experiences across all platforms so your design reaches its point of maturity.

All about securing customer data and ensuring the “magic stays within” learn a few insider tips and tricks that will take your customers on the same magical journey to meet their needs. 

For heads of design, project managers and those in digital

  • Creating an effective prototype and determining when it has reached its point of maturity so you can move onto the next product
  • Eliminating siloes across departments for true collaboration and design experiences
  • Getting buy-in at enterprise level to improve projects and product delivery 

Main Conference Day One: Wednesday, 1 April 2020

Wednesday, April 1st, 2020

9:10 AM Headline Keynote: Going Back to the Drawing Board Again and Again: Creating a Magical Experience at Walt Disney by Applying the Right Patterns to Solve Difficult Problems

At Disney, creating a guest experience is both a way of thinking as well as a process. Working on their Disney+ video on-demand service, Kevin Schumacher will deliver an in-depth case study delving into the work he and his team of 20 are undergoing to improve Disney’s digital service through a design-thinking lens. Merging business strategy with creativity, learn how Disney are invested in strategic thinking initiatives that will improve design projects and the overall guest experience. 

  • Managing AI, research and qualitative analytics to work across all platforms and domains to improve processes
  • Analysing relevant data sources to determine trust patterns through general and abstract intelligence 
  • Understanding your ROI to decide when best to invest in a project, and when you need to move to new problem areas

Main Conference Day Two: Thursday, 2 April 2020

Thursday, April 2nd, 2020

2:10 PM Panel in the Spotlight: Is Failure Experience the Catalyst for True Transformation?

Scaling and perfecting projects is a large part of the designer’s mindset. However, how do you know when the project you have employed has reached its point of maturity and to move onto the next? This panel will weigh in on the pros and cons of perfectionism in design and how to know when the time has come to complete your project and move on to the next. 

Gain insight on how these leaders have failed in a range of projects, and the way failure experience has been able to set them up for long term success.

  • Understanding failure in order to improve future projects and increase ROI long term 
  • Building awareness of design thinking practices through implementing business case, research and future planning
  • Removing individual bias when beginning or completing a project to ensure the customers are always at the forefront of the design

Check out the incredible speaker line-up to see who will be joining Kevin.

Download The Latest Agenda