28 - 30 October, 2019 | Melbourne, VIC

Lara Atechian

Head of UX Booktopia Group

Conference Day One: Tuesday, 29 October 2019

Tuesday, October 29th, 2019

1:10 PM Solutions Clinic: How to Uplift Customer Engagement through Design-Led Principles In the Age of Digital Disruption

Organisations are increasingly seeking more data-driven, customer-centric approaches to meet expectations for convenient and delightful user interface (UI) and product channel offerings. However enhancing UI entails embedding the right tools and processes to generate deeper insights on customer behaviour. In this session, Lara shares key insights from leading Booktopia’s eCommerce strategy, which significantly improved conversion rates to ultimately drive revenue.

Key Themes:
  • How Booktopia puts customers at the centre of their service development, from ideation to development, to improve engagement and conversion rates of their customers
  • Using journey mapping tools, such as heat and click mapping, to the put customers at the centre of your product channel strategy
  • How to generate accurate customer insights to track and continually improve on UI initiatives

Confirmed Speaker:

Check out the incredible speaker line-up to see who will be joining Lara.

Download The Latest Agenda