Product Design Lead
Conference Day One: Tuesday, 25 June 2019
Tuesday, June 25th, 2019
11:50 AM How Australia Post is Advocating Design Thinking Through Visual Communications to Maintain Stakeholder Engagement
Design Thinking has brought qualitative value and improvements to identifying underlying customer needs and solved business challenges that would otherwise have taken a product-centric focus. So what is next for organisations once they reach the end of the process? How can organisations reduce the collaboration friction across their divisions that have different functions and working methods?
In this session, Natalie will share her stories from a team that grew from scratch to now over 100 UX researchers, designers and content writers, to develop viable products that meet both the needs of customers and the organisation.
- Breaking outside of functional expertise to gain new perspectives and empathise with other teams
- Grow design capability across entire organisation to improve investment returns, better design, and decreasing time-to-market delivery
- Demonstrate the value of projects with articulate proposals to engage stakeholders