25 - 27 June, 2019
Mercure Sydney Central, Sydney, NSW
Peter O’Malley, Digital Product Manager - Mobile and Web Banking at UBank
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Peter O’Malley


Digital Product Manager - Mobile and Web Banking
UBank

Conference Day Two: Wednesday, 26 June 2019

Wednesday, June 26th, 2019


3:10 PM DESIGN THINKING IN ACTION: Using the Process of Iteration to Define New Customer Value Propositions and Increase Customer Engagement at UBank

Customer empathy is at the heart of digital banking and UBank have built a strong, designer-customer relationship by involving cross-functional teams in the end-to-end delivery of new and improved service offerings. This session will put design thinking into action as Peter brings a unique
perspective with 14+ years’ experience stretching across consulting, vendor solutions and product management.

Drawing from a recent initiative at UBank, Free2Spend is a forward-looking Fitness app for your Finances that aims to solve an evolving
customer problem.

Peter will share insights into:
• Starting small with a focused passionate team
• Leveraging an arsenal of design methods and tools to set a north star with clear milestones
• Looking for available opportunities within a fastmoving company to follow your passion
• Building a powerful story to gain buy-in and funding
• Applying Google design sprints to quickly build and test hypotheses, develop a shared understanding of the problem across multiple
teams and increase the speed of delivery to customers
• The importance of iteration: How Peter’s team refined the customer value proposition which resulted in an increase in customer engagement
and the usage of Free2Spend

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda