Sam Adeloju

Head of DOT Human Centred Design Commonwealth Bank Australia

Main Conference Day Two: Thursday, 2 April 2020

Thursday, April 2nd, 2020

11:00 AM Designing Designers: How Design Thinking is Being Taught within CBA to Build the Workforce of the Future

Most large-scale organisation hire a specific number of graduates each year. In 2016 CBA began the process of designing workshops for graduates who wished to employ design thinking into everyday practice. 

4 years later, and the company has now designed a comprehensive program for all retail graduates, teaching them the art of problem solving and the design thinking methodology to cater to future innovation. 

This case study will delve into the work CBA are doing to train their future workforce in design thinking capabilities, and how this can set the pace for innovation within Australia.

  • Training new starters across the organisation in design thinking methodologies to improve future innovation 
  • Create excitement for User Centricity and Human-Centered Design within your organisation to drive strategic initiatives
  • Preparing the organization for a transformation catalyst through research and insights to deliver customer advancements 

2:10 PM Panel in the Spotlight: Is Failure Experience the Catalyst for True Transformation?

Scaling and perfecting projects is a large part of the designer’s mindset. However, how do you know when the project you have employed has reached its point of maturity and to move onto the next? This panel will weigh in on the pros and cons of perfectionism in design and how to know when the time has come to complete your project and move on to the next. 

Gain insight on how these leaders have failed in a range of projects, and the way failure experience has been able to set them up for long term success.

  • Understanding failure in order to improve future projects and increase ROI long term 
  • Building awareness of design thinking practices through implementing business case, research and future planning
  • Removing individual bias when beginning or completing a project to ensure the customers are always at the forefront of the design

Check out the incredible speaker line-up to see who will be joining Sam.

Download The Latest Agenda