28 - 30 October, 2019 | Royce Hotel Melbourne, VIC

(USA) Jared Stephens

Design Director (Chief Design Office) USAA

Pre-Conference Workshops: Monday, 28 October 2019

Monday, October 28th, 2019

8:00 AM Materializing Innovation - Moving from Vision and Ideation to Tangible Development

Design thinking is well recognized as a tool for ideation and prototyping, however the real challenge is moving from research and insights to actualization. Often during the critical development stages within a production life-cycle, teams lose momentum and the product vision is ‘lost in development’.

Jared, Director of Design of a Fortune 100 Financial Services firm, has also experienced and overcome similar pain points. Now a design thinking champion, Jared began his career as a code developer and understands the importance of sustaining momentum and engagement throughout the entire production life-cycle through aligning with the perspectives of multiple teams. Join this workshop to understand the do’s and don’ts of securing sustainable team buy-in to product vision to drive hundreds of thousands of dollars in revenue growth and cost savings.

Key Takeaways:
  • Understanding the gaps in design thinking from perspectives of teams engaged in product design and how to overcome them
  • Bridging the divide between gaining initial stakeholder engagement to actual execution through learning to manage diverse perspectives
  • Encouraging collaborative communication across the different teams of the product life-cycle to ensure tasks and investments are prioritized in ways that are aligned to the end-goal

Conference Day Two: Wednesday, 30 October 2019

Wednesday, October 30th, 2019

9:50 AM USAA Case Study: Empowering Automation and Driving Higher ROI through Design

Design thinkers often find themselves wedged between a loosely defined business objective and delivering real value to users. In this session Jared shares his expertise in using design thinking methodologies to bridge the gap between rough concepts and delivering digital experiences with human-centered outcomes that increase ROI. Join this session to learn how to elevate the outcomes of your product strategy through user-research, journey mapping, and problem-framing methodologies that can cut costs, automate manual processes, and deliver real value to your users and your business.

Key Themes:
  • How USAA achieved cost savings of hundreds of thousands of dollars and reduced manual labour to re-allocate critical resources into value-added activities which drive higher ROIs
  • Journey mapping internal processes and experiences to identify avenues for effective automation and simplifying existing tools and applications to ultimately optimise workforce productivity
  • Using problem-framing methodologies to tackle the right problems and successfully prioritise investment and divestment opportunities

Check out the incredible speaker line-up to see who will be joining Jared.

Download The Latest Agenda