25 - 27 June, 2019
Mercure Sydney Central, Sydney, NSW
(USA) Margaret Price, Principal Design Strategist at Microsoft
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(USA) Margaret Price

Principal Design Strategist

Post-Conference Workshops : Thursday, 27 June 2019

Thursday, June 6th, 2019

10:30 AM Empathy Led Innovation to Improve Customer Experience

How does diversity act as a source of innovation and disruption? How can cross discipline teams understand and act on empathy to create transformational change? In this workshop, we’ll explore design thinking and inclusive design methods, service design, and, practical applications at Microsoft. Learn how Margaret uses empathy to improve customer experience and value to result in business impact and employee flourishment. Over 10,000 people at MSFT have attended her workshop. This has been taught to university students around the world, most recently at RISD, Brown, NYU, MIT.

Participants will walk away:

  • With a practical understanding of theory and application to day-to-day work for multiple roles and levels
  • Inspiration and tools to act
  • Ideas on how to embed empathy in business decisions, product development processes, reward and recognition of employees, and cultural change

Confirmed facilitator:

Conference Day Two: Wednesday, 26 June 2019

Wednesday, June 26th, 2019

9:10 AM DESIGN THINKING IN ACTION: How Microsoft Introduced Design Thinking to Scale Their Creation and Shipping of Products

Often, experience creators can jump to solving problems without taking the necessary time and process to ask ourselves: are we building the right thing? How do we frame an opportunity? How do we impact every layer of the organisation to truly impact change? Learn how Microsoft’s approach to design thinking has radically transformed their delivery strategies which has led to improvements in their sales, customer experience, as well as employee fulfilment and satisfaction.

Participants will walk away:
• With a practical understanding of how to listen, synthesize and frame problems- and, where that fits within the design thinking process
• Having awareness of resources available that can be leveraged moving forward
• Understanding how Microsoft enabled prioritisation of the functionality that’s important to customers rather than spending time creating
undesired and unused features

Check out the incredible speaker line-up to see who will be joining Margaret.

Download The Latest Agenda