28 - 30 October, 2019 | Royce Hotel Melbourne, VIC

Van Dissing

Director of Customer Journey BT Financial Group

Conference Day Two: Wednesday, 30 October 2019

Wednesday, October 30th, 2019

11:00 AM BT Financial Group: The Power of Design Thinking to Prioritise Commercially Viable Initiatives That Delivers Real Value to Customers

Realising the power of design thinking can enable your business to deliver valuable and commercially viable products to customers. In this session, Van explains the value of understanding your customer’s journey to save critical resources and prioritise investments toward products that customers will love. Moreover, she shares her insights from using design thinking principles to facilitate organisation-wide collaboration to ultimately drive a unified customer experience.

Key Themes
  • Embed design thinking as part of the organisational culture through developing the right tools and frameworks
  • Discovering and defining high priority investments that truly optimise the customer experience
  • Creating a shared understanding of customer pain points through journey mapping to uplift collaboration across divisions and enhance customer experience outcomes

Check out the incredible speaker line-up to see who will be joining Van.

Download The Latest Agenda