Realising the power of design thinking can enable your business to deliver valuable and commercially viable products to customers. In this session, Van explains the value of understanding your customer’s journey to save critical resources and prioritise investments toward products that customers will love. Moreover, she shares her insights from using design thinking principles to facilitate organisation-wide collaboration to ultimately drive a unified customer experience.
Embed design thinking as part of the organisational culture through developing the right tools and frameworks
Discovering and defining high priority investments that truly optimise the customer experience
Creating a shared understanding of customer pain points through journey mapping to uplift collaboration across divisions and enhance customer experience outcomes
Check out the incredible speaker line-up to see who will be joining Van.