Ezra Englebardt

Ezra Englebardt is Vice President of Brand Planning at Bai Brands, where he helps disrupt the beverage industry by overturning the idea that “great flavor” and “good for you” can’t go together. He describes his job as “the psychology part of advertising,” but what he really does, is develop strategies and solutions for Bai based on deep consumer knowledge and insight. In more than a decade in the advertising world, Ezra has worked on brands such as P&G (Crest, Whitestrips/3D White, Glide, Oral-B, Tide, Downy, Bounce), Aflac, Sara Lee (Hillshire Farm, Ballpark Franks, Jimmy Dean, Sara Lee Bakery), Ram Trucks, Hartford Mutual Funds, Webster Bank, Bertucci’s, Carbonite, Seed Global Health, MassMutual, U.S. Cellular, USAA, the Department of Defense, Hyatt Hotels (Luxury Lifestyle brands: Park Hyatt, Unbound Collection, Hyatt Ziva, Hyatt Zilara, Andaz) and Smashburger. Ezra is a firm believer in a consumer-centric approach to marketing and communications and always seeks to ensure that the needs and desires of our clients' target audiences form the basis of our strategic thinking. Ezra studied journalism and advertising at CU-Boulder and received an MBA from Boston College (where he later taught digital marketing to undergrads and MBA students).