September 25-28, 2017
Crowne Plaza Chicago West Loop | 733 West Madison Street, Chicago, IL 60661
Ezra Englebardt, VP, Brand Planning at Bai Brands

Ezra Englebardt

VP, Brand Planning
Bai Brands

Check out the incredible speaker line-up to see who will be joining Ezra.

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Main Conference Day 1

Tuesday, September 26th, 2017

8:30 AM Keynote Address – The Recipe for an Engaging Brand

The challenges of large-scale enterprises are many. Through the natural silo-ing of business units, M&A activity, or simply an unfortunate side effect of healthy growth, a brand identity can get lost.  Oftentimes employee turnover and customer retention represent symptoms of a bigger brand issue. Ezra Englebardt, VP, Brand Planning at Bai Brands, builds a foundation as to the role of the brand in engagement:
  • What constitutes an engaging brand
  • How to effectively communicate a brand (promise, values, etc.) to employees and customers
  • What to do when you recognize brand issues
  • Rallying the C-suite around the importance of brand identity