Main Conference Day 2
Wednesday, September 27th, 2017
8:30 AM Keynote Address – The Next Generation of Loyalty: Bonobos Takes Engagement to the Next Level
Bonobos disrupted online retail through delivering men’s apparel with great fit and excellent customer experience. Now, they represent the largest apparel brand every built on the web in the United States, named “One of America’s Hottest Brands” by Advertising Age and twice awarded Crain’s “Best Places to Work in NYC”. Starting with the ethos of the brand, Bonobos prioritizes employee experience and engagement to then deliver for the customer. Sara Patterson, Bonobos’ Chief People Officer, speaks to the keys of an engaging brand and some of the next generation experimental engagement initiatives they’re pursuing to take their winning brand to the next level.