Interview: Alexey Rykhva, Global Program Manager, Proctor & Gamble

P&G is undergoing a productivity program and is in the early stages of their mobility journey. In this video interview Alexey Rykhva, Global Program Manager at P&G explains the basic pilots that have been carried out globally.

Their successes to date have been equipping 5,500 members of their sales team with mobile technology and they are looking at expanding that to 3rd party agencies to ensure their partners are equipped with mobile technologies. The main challenge is there is no one single platform that they can invest in and they are using a strategy of using an ecosystem instead of relying on one vendor.

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