Brought to you by Chaordix
What do people want to buy? Wouldn’t every marketer love to know. It’s a fundamental question that leads to several others.
Is it an item’s features that matter most?
How important is storytelling for selling a particular product?
How much is a customer willing to pay for a given thing?
Over time, it’s grown harder to properly answer these questions. Some companies achieve sales success with great campaigns while others stick to offering fantastic features.
Here’s the problem: We’re using an outdated first question.
Brought to you by Chaordix, the Marketer’s Guide to Participation Marketing (and Co-creation) will help you do just that.
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