SERVICE DESIGN 2020

FROM VISION TO TRANSFORMATION: How Service Design Disrupts Business

October 13 - 15, 2020 | Chicago

Bryan Taylor

Founder/Creative Director Drawn

Bryan founded Drawn in 2000 as he recognized a modus operandi in the ad world — and he wanted to do things differently. He set out to build transparent and authentic brand experiences; to practice brand development at the intersection of humanity and smart design. Over the past 18 years, Drawn has partnered with dozens of organizations and companies across a wide variety of industries, within public, private, and civic sectors. Bryan’s empathic ability to identify clients' unique stories and personalities, and put them to work in honest, original brands, defines his work as Creative Director of the agency. Bryan leads Drawn's team of strategists, creatives, fabricators, and planners as they continue to build successful branded identities, campaigns, and experiences across the US and overseas.


October 16: Main Conference Day

Wednesday, October 16th, 2019

4:15 PM Searching for Alignment: How to use service design to create a more comprehensive brand experience.

How do we design services that naturally and seamlessly integrate into the larger brand experience? We do so by taking time to better understand the broader context of our brand's ecosystem. Bryan Taylor of Drawn Agency will share some practical ways to integrate service design into the broader brand experience. 

Check out the incredible speaker line-up to see who will be joining Bryan.

Download The Latest Agenda