SERVICE DESIGN 2020

FROM VISION TO TRANSFORMATION: How Service Design Disrupts Business

October 13 - 15, 2020 | Chicago

David Beath

Founder What Now?

Why David? 

A senior design, innovation and transformation leader with a focus on building products, services and experiences that people love and organizations where innovators thrive. David is creative, versatile, results focused and moves comfortably between vision, strategy and delivery.

He has led high performing teams in Fortune 100 companies, category leaders and startups at different levels of maturity and in a variety of sectors including; Hospitality, Financial Services, FMCG, Learning Management, Retail, Transportation, Energy and Government.

David is an alum of IDEO, the global design and innovation firm and believes complex problems are solved by understanding human needs first. He fears technologies looking for problems to solve.

He’s a sought after speaker on topics that range from human centered design and innovation ecologies to the future of retail, financial services and hospitality. 

October 16: Main Conference Day

Wednesday, October 16th, 2019

11:35 AM Who Owns Design?

The idea that design is solely centered in the design department is a misnomer, especially when design is so expansive in terms of organizational impact. Is the owner of design from product? From visual? From branding? And does Service Design fall into this category?

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda