Senior Director, Customer Experience DesignFreddie Mac
Katrina leads the CX Design & Insights for the Freddie Mac Single Family team, as we redefine our relationshipwith our clients. We turn data into information, information into insights, and insights into storiesabout our customer and employee journeys, and leverage it all to create differentiated andmeaningful experiences.
To truly optimize the Service Design process, you must gather a baseline of the service, translate that experience to your internal teams, and follow the service as closely as possible, end-to-end. How better to accomplish this than through a Service Blueprint?
Check out the incredible speaker line-up to see who will be joining Katrina.