SERVICE DESIGN 2020

FROM VISION TO TRANSFORMATION: How Service Design Disrupts Business

October 13 - 15, 2020 | Chicago

Majid Iqbal

Special Advisor & Author of Thinking in Services MINDEF (NL)

Why Majid? 

I develop strategic narratives that communicate the designs of services, for development, procurement or improvement. You are a commercial enterprise seeking profitability or growth, a government agency seeking to boost earnings in the form of public trust. You could be developing new services or improving existing ones, as a challenger or the incumbent. Buying services or selling them, hidden costs and risks are what get you in the end. 

October 16: Main Conference Day

Wednesday, October 16th, 2019

9:00 AM What is Service Design Anyways?

"To understand something is not to be able to define it or describe it. Instead, taking something that we think we already know and making it unknown thrills us afresh with its reality and deepens our understanding of it."While certain native principles impact the service design delivery and definition, in an environment where prioritizing human-centered design is compulsory—what aspects really impact Service Design Delivery? 

Check out the incredible speaker line-up to see who will be joining Majid.

Download The Latest Agenda