SERVICE DESIGN 2020

FROM VISION TO TRANSFORMATION: How Service Design Disrupts Business

October 13 - 15, 2020 | Chicago

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Santosh Basapur

Design Director, Business Process Rush Medical

October 16: Main Conference Day

Wednesday, October 16th, 2019

1:00 PM Service Blueprinting for the Undesired Service

There is a largely appreciated understanding that your customer doesn’t always know what they want, but how do you design for these services? Approaching a solution that may not be intuitive, or even wanted, offers a challenge incorporating larger strategy and business model innovation.

Check out the incredible speaker line-up to see who will be joining Santosh.

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