Treasure Data - Case Study: Driving Sales with Targeted Rewards

Want a sneak peek into Shopping Experience Transformation? Here's a first-hand look at our Sponsor, Treasure Data as they help Muji unify the on and offline shopping experience.

About the Case Study:

"Data is a powerful tool for today’s retailer. The information generated by website visits, customer purchases and store loyalty programs contains rich insights that can be used to drive marketing automation and conduct trend analysis. But retailers often struggle with how to collect, process, and analyze the enourmous amount of data coming from thousands of uncoordinated sources. Even more challenging is performing this analysis at the speed of e-commerce - in time to make a relevant recommendation before the consumer’s attention is stolen away. This was the challenge facing global retailer MUJI when they came to Treasure Data."

About MUJI:

MUJI is a global lifestyle retailer operating an online storefront and more than 500 physical locations around the world. MUJI has cultivated a loyal customer base by providing products with a distinct style mixing simplicity and very high quality.