Jonathan Isernhagen
VP Analytics
Kaplan
Check out the incredible speaker line-up to see who will be joining Jonathan.
Download The Latest AgendaMAIN CONFERENCE DAY ONE - Tuesday, May 24th, 2016
Tuesday, December 5th, 2017
14:10 Defining A New Approach To Predictive Customer Lifetime Value Analytics
This presentation will examine key trends in predictive customer lifetime value analytics as the foundation of a customer acquisition strategy. Learn how to:
- Combine historical data with cutting edge forecasting techniques to build an insightful consumer profile of your diverse customer base
- Understand how to tailor customer management strategies for specific segments
- Focus customer retention efforts and where to do so