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        <description><![CDATA[ CCW Digital - Call Center, Customer Service &amp; Customer Relationship Management ]]></description>
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        <pubDate>Fri, 17 Apr 2026 17:46:22 +0000</pubDate>
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                <title><![CDATA[The Four Pillars of Profit Driven Marketing: How to Maximize Creativity, Account...]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/the-four-pillars-of-profit-driven-marketing-how-to?utm_medium=RSS</link>
                <description><![CDATA[ Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came b... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/the-four-pillars-of-profit-driven-marketing-how-to?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
            </item>
                    <item>
                <title><![CDATA[Thank God It&#039;s Monday! How to Create a Workplace You and Your Customers Love]]></title>
                <link>https://www.customercontactweekdigital.com/people-management/books/thank-god-it-s-monday-how-to-create-a-workplace-yo?utm_medium=RSS</link>
                <description><![CDATA[ In today&rsquo;s tough economic climate businesses need to maintain their edge, and to find it they need to look within. "It&rsquo;s a simple equation" says Roxanne Emmerich, president and CEO of Emme... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/people-management/books/thank-god-it-s-monday-how-to-create-a-workplace-yo?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                    <item>
                <title><![CDATA[Inside the Mind of the Shopper: The Science of Retailing]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/inside-the-mind-of-the-shopper-the-science-of-reta?utm_medium=RSS</link>
                <description><![CDATA[ 
	By Herb Sorensen

	 

	Published by Wharton School Publishing
	
	What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/inside-the-mind-of-the-shopper-the-science-of-reta?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                <title><![CDATA[Call Center Customer Woes: Your Call Is (not that) Important to Us]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/call-center-customer-woes-your-call-is-not-that-im?utm_medium=RSS</link>
                <description><![CDATA[ Bring up the subject of customer service phone calls and the blood pressure of everyone within earshot rises exponentially. Otherwise calm, rational, and intelligent people go into extended rants abou... ]]></description>
                <author><![CDATA[  (Emily Yellin) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/call-center-customer-woes-your-call-is-not-that-im?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
            </item>
                    <item>
                <title><![CDATA[The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/the-brand-bubble-the-looming-crisis-in-brand-value?utm_medium=RSS</link>
                <description><![CDATA[ Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, John G... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/the-brand-bubble-the-looming-crisis-in-brand-value?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                    <item>
                <title><![CDATA[Asian Brand Strategy]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/asian-brand-strategy?utm_medium=RSS</link>
                <description><![CDATA[ 
	By Martin Roll
	
	Published by Palgrave Macmillan on Novemeber 10, 2005
	
	Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from in... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/asian-brand-strategy?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                <title><![CDATA[The Power of Small: Why Little Things Make a Difference]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/the-power-of-small-why-little-things-make-a-differ?utm_medium=RSS</link>
                <description><![CDATA[ At a time when all of us are feeling overwhelmed by big challenges that seem beyond our control, The Power of Small: Why Little Things Make All the Difference (Doubleday; April 2009; $17.95 hardcover)... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/the-power-of-small-why-little-things-make-a-differ?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                    <item>
                <title><![CDATA[The Best Service is No Service]]></title>
                <link>https://www.customercontactweekdigital.com/technology/books/the-best-service-is-no-service?utm_medium=RSS</link>
                <description><![CDATA[ By Bill Price and David JaffePublished by Jossey-Bass on March 21, 2008.With customer satisfaction and customer loyalty levels flat or declining in most industries, companies are scrambling to find so... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/technology/books/the-best-service-is-no-service?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                <title><![CDATA[Chief Customer Officer: Getting Past Lip Service to Passionate Action]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/chief-customer-officer-getting-past-lip-service-to?utm_medium=RSS</link>
                <description><![CDATA[ By Jeanne BlissDiscover What Effect The Organization Is Having on Customers, and Then Do Something about It!You need to understand what drives the organization, how you work together and how readily y... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/chief-customer-officer-getting-past-lip-service-to?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                    <item>
                <title><![CDATA[Finding Your Inner Customer Service Agent with Barbara Burke]]></title>
                <link>https://www.customercontactweekdigital.com/people-management/books/finding-your-inner-customer-service-agent-with-bar?utm_medium=RSS</link>
                <description><![CDATA[ 
	World renowned Customer Management industry expert and consultant, Barbara Burke, talks with CMIQ's Gina Scanlon about what inspired her book, 'the Napkin, the Melon and the Monkey: How to Be Happy... ]]></description>
                <author><![CDATA[  (Barbara Burke) ]]></author>
                <guid>https://www.customercontactweekdigital.com/people-management/books/finding-your-inner-customer-service-agent-with-bar?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                    <item>
                <title><![CDATA[Relevance: Making Stuff That Matters]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/relevance-making-stuff-that-matters?utm_medium=RSS</link>
                <description><![CDATA[ 
	By Tim Manners
	
	Published by Portfolio Hardcover
	
	An epidemic of irrelevance has brought once-powerful brands to their knees. The virus is an inordinate fixation on demographics-driven strategie... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/relevance-making-stuff-that-matters?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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                    <item>
                <title><![CDATA[Six Rules For Brand Revitilization: Learn How Companies Like McDonalds&#039;s Can Re-...]]></title>
                <link>https://www.customercontactweekdigital.com/strategy/books/six-rules-for-brand-revitilization-learn-how-compa?utm_medium=RSS</link>
                <description><![CDATA[ 
	By Larry Light and Joan Kiddon
	
	In Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands, McDonald&rsquo;s former CMO at the time of the turnaround,... ]]></description>
                <author><![CDATA[  (Book  Review) ]]></author>
                <guid>https://www.customercontactweekdigital.com/strategy/books/six-rules-for-brand-revitilization-learn-how-compa?utm_medium=RSS</guid>
                <pubDate>Fri, 25 May 2018 14:09:58 +0000</pubDate>
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