Five Steps to Improving the Customer Service Experience




According to an Ovum survey of 300 US-based consumers, customers are willing to pay a premium of almost 10% in order to receive great customer service. By improving the customer experience at every touch-point, enterprises will gain more loyal customers who are also likely to act as brand advocates. This whitepaper provides readers with Ovum’s viewpoints on: How changing consumer behavioral trends are impacting customer service; The importance of various metrics in determini...
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