Marketing Will Take Over the Call Center




Another five years of breakthrough technologies fueling digitally empowered consumers and brands will have taken us to a new ‘normal.' One likely result of everyone getting much smarter is deep organizational alignment replacing the silos of today. At that point, all customer facing functions will operate under a single plan and budget. As by far the richest and most influential budget holder, Marketing has taken command under the united remit of ‘Customer Engagement.' No one,...
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