Special Report: Brand Reputation

How is the digital revolution impacting reputation management?

brian
Posted: 04/02/2018
Job: CCW Digital Director & Principal Analyst
Company: Customer Management IQ

Not simply empowered to expect great experiences, today’s customers also have legitimate avenues for sharing details about the experiences they receive. They have the power to markedly impact a brand’s reputation.

How can you ensure that impact is positive? How can you ensure customers view you as a brand customers trust, love and enthusiastically endorse? CCW Digital’s Special Report on Brand Reputation has the answers.

Topics include:

  • How the digital revolution is impacting reputation management
  • 6 steps to identifying brand reputation threats
  • 5 ways to fix the CX issues that damage brand credibility
  • The role of customer loyalty strategies
  • 5 tips for connecting with “at-risk” customers
  • How to increase brand advocacy
  • How to market your customer centricity

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brian
Posted: 04/02/2018
Job: CCW Digital Director & Principal Analyst
Company: Customer Management IQ