branding
Rihanna and Taylor Swift Won The Last Two Super Bowls; Here's How You Can Win Customer Loyalty
March 05 by Brian CantorThe Kansas City Chiefs may have earned the Lombardi Trophy, but they were not the only winners at this year’s Super Bowl. CCW Digital, STAUD, and Meltwater look at the celebrities and brands who have...
Are Tequila Brands Missing The Mark When It Comes To CX On Cinco De Mayo? Taking A Shot At The Marketing And History of Mexican Liquor in The U.S.
May 05 by Wandy Felicita OrtizA tequila brand that speaks to senses of longing and creates an air of exclusivity might just be the customer experience some consumers are looking for.
When It Comes To The Customer Journey, This Year’s Super Bowl Commercials Prove That Customers Want Someone–Or Something–They Can Relate To
February 13 by Wandy Felicita OrtizCustomers want a customized journey that feels personal to them, and that journey doesn't just begin when they log onto a website or make a phone call. It starts well beforehand, and for some customer...
Connecting Your Story to Your Customer's Story: Lessons from Brittany Hodak
February 09 by Taylor SalmonsHodak’s CCW session “Creating Superfans: How to Turn Customers Into Lifelong Advocates” hinged on three central tenets: your customer’s story, your brand's story, and the connection between the two. T...
Go Above And Beyond As A Brand
March 16 by Ray WeissA few tips for actually bolstering customer satisfaction.
How Chipotle Regained Customer Trust After the E. Coli Outbreak in 2015
October 16 by Kindra CooperTaking customers behind the curtain into its kitchens helped Chipotle rebound after a major PR crisis
The Walt Disney Company on How to Build Your Brand Story
May 17 by Kindra CooperEvery business has a founding legacy; embrace yours.
Brands as Storytellers: Analyzing the Content Strategy of Starbucks, WeWork and More
April 05 by Kindra CooperWhy brands are leveraging editorial content to attract customers
[eBook] Building a Culture of Customer Success: The Ultimate Guide
April 02 by Kindra CoopereBook on employee culture, leadership, experience design, digital transformation and branding...
The Rise of On-Demand Luxury: Is Everyone In On It?
March 27 by Kindra CooperDisruptors are making luxury experiences accessible to the masses
Uber on Creating a New Global Customer Experience Through Rebranding
March 19 by Kindra CooperBranding and experience design go hand in hand
Abercrombie & Fitch's "Mistake" - Is It About Customer Management or Political Correctness?
May 14 by Brian CantorPublicity stunt or not, when Abercrombie & Fitch publicly asked "Jersey Shore" star Mike "The Situation" Sorrentino to stop wearing its clothing, few criticized the brand’s philosophy. Some...