YouTube
How Apple is Engaging Customers with Virtual Learning
July 15 by Brooke LynchWith the increased adoption of virtual experiences and learning, Apple introduced its ‘Today at Apple’ digital series on Wednesday. The YouTube series offers a unique case study for brands looking...
3 Ways Companies Are Leveraging YouTube To Engage Customers
May 12 by Brooke LynchYouTube has become the go-to platform for individuals seeking engaging short-form content, and with users watching over a billion hours of video each day, there’s a clear opportunity to capture and en...
What Pandemic Video Trends Tell Marketers About Consumer Behavior
August 28 by CCW DigitalHow consumers are using videos and what they're searching for is indirectly telling marketers what they want.
Self-Service and Social Media: the Future of the Customer Experience
January 27 by Gina ScanlonIt’s always hard to give the last speech at a conference. Especially when participants are scurrying to the airport to make it home before a snowstorm. But Vice President of Business Marketi...
When Poor Customer Experiences Go Viral
November 15 by Brian JamesonThe intention of the this post is not to bash any of the companies involved, but to highlight how easy it is for one poor customer experience to go viral and influence fellow customers' (or potentia...