Matt Abrahams

Lecturer of Strategic Communication Stanford Graduate School of Business

Day 2: Wednesday, June 7th

1:00 PM How ChatGPT and Generative AI will Change Communication in the Contact Center

The promise of generative AI is exciting — after years of dealing with inefficient chatbots, dated technology and dead end self-service interactions, customers are ready for change. With as low as 15% of customers stating that they trust chatbots, it is clear that effective communication on chat is currently a rarity. 

Customers want natural, intuitive and seamless conversation, and this sense of ease on self-service ultimately acts as a differentiator in the digital age. Being able to communicate with customers is critical for forming better relationships, building trust and maximizing customer life-time value. So, it comes as a surprise that so many companies are still enabling inefficient, high-effort and low value interactions.

Join Matt Abrahams, Lecturer of Strategic Communication at Stanford Graduate School of Business for a discussion on how generative AI will revolutionize communication in the contact center and beyond. While ChatGPT can’t replace human connection, it can prepare agents for challenging moments and promote nuanced responses that encourage empathy.

He will discuss:

  • The fundamentals of strategic communication
  • How ChatGPT can act as a resource to customers and agents alike
  • Insight on how effective communication can transform your business