Maximize CX insights and build lasting trust—your guide to the future of customer data
Brooke Lynch
Principal Analyst and Deputy Divisional Director CCW DigitalBrooke Lynch is the Divisional Director for CCW Digital. With a background in television news and production, she’s worked across industries covering B2B marketing, procurement, and finance events. Her current work highlights challenges and opportunities for customer experience and contact center leaders, with a recent focus on e-commerce, retail, and technology. Brooke studied journalism at the University of Wisconsin-Madison and held positions at Fox Business in Development and as a college associate on Countdown to the Closing Bell.
Tuesday, October 15th
12:00 PM Analyst Introduction: Welcome to Customer Trust & Data in the Digital Age
Today’s customers expect more out of experiences. It is not enough to just deliver the bare minimum, customers want personalized support and meaningful interactions. While it may not necessarily be easy, customer data can power these high-quality experiences. With a data-driven framework, organizations can establish a customer journey that addresses their needs and enhances experiences.
Join CCW Analysts Brian Cantor, Brooke Lynch and Audrey Steeves as they discuss the pillars of a data-driven customer experience. As they set the stage for the Customer Trust & Data in the Digital Age series, the analyst team will dive into their latest research on data-driven priorities.
This session will uncover:
- Key research on how CX leaders are establishing a data-driven strategy
- Top priorities for achieving a data-driven experience
- Challenges, successes and opportunities for data-powered CX
