Maximize CX insights and build lasting trust—your guide to the future of customer data
Nextiva's Chief Evangelist, Edwin Margulies, is a serial entrepreneur passionate about customer experience (CX), usability, and human factors engineering. Over the course of 45 years, he has authored 18 books, many of which focus on customer satisfaction, including "Mastering the Customer Experience," "How to Audit and Benchmark Your Voice Response System," and the "Web Site Usability Almanac."
Tuesday, October 15th
12:20 PM Your Data, Your Advantage: Building a Winning CX Strategy
Customers demand a seamless, personalized brand experience across all channels. They expect effortless interactions and tailored engagement. Organizations must deeply understand their customers and deliver agile, data-driven experiences to meet these rising expectations. This relies on a solid customer data repository. However, many organizations face challenges with outdated architectures that hinder innovation and the adoption of new capabilities.
During this session, you’ll learn:
- Real-world strategies for managing your data and orchestrating personalized experiences
- The importance of establishing a data-driven culture around your CX program
- The rationale for the adoption of a platform to manage your end-to-end customer experience
- Tips for achieving the proper balance between automation and high-touch customer service
