Test-Bedding the Metaverse as a Major Touchpoint in the Customer Journey

The Metaverse is rapidly evolving from a trend to a necessity for businesses to stay competitive, especially when it comes to attracting the next generation of consumers who are accustomed to immersive digital experiences.

The CX Metaverse focuses on how companies can define their role in the Metaverse and explore various applications to test the potential of this new touchpoint in the customer journey. It covers key themes like designing engaging Metaverse experiences, leveraging it for successful consumerism, and using it for marketing and brand building.

Download the Agenda for a comprehensive look at the program schedule.