December 6-8, 2023 | Grand Hyatt | Denver, CO
Ami Iceman serves as the Chief Research and Digital Experience Officer at Michigan State University Federal Credit Union (MSUFCU), overseeing the digital experience, user experience and research teams. Iceman serves as a critical part of the digital pillar of the credit union, creating critical alignments with the Innovation and Digital Services team to create an impactful member experience from start to finish. She focuses on leveraging member feedback and insights to drive digital change that is accessible and easy. Iceman thrives on and finding creative way to move concepts to reality to serve MSUFCU members.
Day 2 | December 7
9:30 AM Speaker Spotlight | The Seamless Digital Experience
When managing customer experience in digital applications, the technology can be siloed into different parts, resulting in inconsistent experiences for customers and members as they move from one channel to another. Therefore, it's essential to design clear navigation and labeling and provide helpful feedback throughout the user journey.
In this session, Ami will share valuable insights into the advantages of investing in omnichannel technology to help create personalized, consistent, and branded experiences for your institution's buyers' journey.
Check out the incredible speaker line-up to see who will be joining Ami.
Download The Latest Agenda
