Wandy Felicita Ortiz

Content Analyst CCW Digital

Day 2: Wednesday, October 25th

1:00 PM Surprise And Delight: How Digital Technology And Omnichannel Support is Reshaping Retail CX

In 2020 online retail transaction numbers skyrocketed amidst the Coronavirus pandemic’s lockdown orders. Such demand allowed brands to attain not just unprecedented commercial success, but an undeniable influence on consumer behavior. 

During that time women’s clothing brand Pink Lily became one of the top online clothing retailers in the U.S., generating over $150 million in annual revenue. As the brand navigates heightened demand for greater personalization, autonomy, and quality than ever before, Co-founder Chris Gerbig is working overtime to deliver exceptional experiences. He is poised to bring Pink Lily’s direct-to-consumer success into 2030 with a ‘Surprise and Delight’ strategy. 

Join us for a session focused on how organizations can leverage the new technology and insights of today to prepare for the customer experience of tomorrow. Attendees will walk away with actionable insights on:

  • Utilizing social media and web tools to increase brand visibility and boost consumer retention rates over time
  • Using eCommerce data to personalize the customer journey at every touchpoint 
  • Identifying changing digital trends and developing proactive CX strategies