Catherine is the Senior Product Marketing Manager for AI & Digital at NiCE. She has a passion for learning the ins and outs of products and understanding customer's needs. Having started her career in sales, Catherine understands how important quality product positioning, messaging, and marketing assets are to both customers and sales. Catherine is responsible for developing these and various other marketing and sales assets for the AI & Digital product portfolio.
AI isn’t replacing agents, it’s redefining the role.
As AI becomes woven into every day life and accelerates transformation across the customer experience industry, the line between automation and human connection is blurring. In this session, we’ll explore how the next generation of contact center agents are evolving from task-takers to experience designers, and how they are empowered by intelligent copilots and agentic AI that anticipate needs, acts, and elevates every interaction.
The future of service isn’t just humans or machines. It’s both, and enterprises’ success hinges on their ability to help them to work together seamlessly to create a world that’s more efficient, more profitable, and more loved.