Prachi drives the expansion of Five9’s digital channel portfolio with a focus on social messaging and customer engagement. She leads the development of native social channel integrations and the Open Messaging API, enabling enterprises to connect with customers seamlessly across diverse conversational channels. Her work focuses on integrating automation, data intelligence, and AI to help organizations deliver context-rich, personalized interactions that strengthen customer relationships. She also contributes to the evolution of the unified routing framework, bridging digital and voice interactions to deliver a cohesive, customer-centric experience.
WhatsApp is now more than a messaging app; it’s becoming a strategic channel for customer engagement. Join Five9 experts Prachi Patel and Josh Pikal to explore how Five9’s new Business Solution Partnership with Meta brings enhanced product and service capabilities to your CX stack.