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It is commonly acknowledged that it between 4 and 10 times more expensive to acquire a new customer than to keep your existing one. Therefore it goes without saying that companies need to do everything they can to keep the ones they’ve got by giving them what they want and engaging with them. So how well do you really know your customers?

Topics covered include:

• Enhancing the online experience
• Engagement
• Does your brand have a personality disorder?
• Where's the business benefit?