PDF

In this research summary, we have compiled the key findings from our latest survey conducted with the attendees for our upcoming event, The CEM Interactive 2016. This research will provide you with insights into the most common challenges, the hottest topics and investment priorities for some of the biggest companies operating in Asia.

To find out how companies in Southeast Asia are using closed loop feedback, Chris Dann, Director for Customer Experience at Nielsen, ran a live polling session at the CEM Interactive 2016, which featured the customer experience business leaders from over 300 of Asia’s biggest companies. Read on to see their responses and an analysis from Chris Dann himself.

Asia's leading companies are becoming increasingly aware that enhancing the customer experience is a business priority, but making this a reality is easier said than done. In an effort to understand exactly what Asia's leading companies are struggling with, IQPC has been conducting research with the heads of customer experience management from industries including banking, hospitality, telecoms, retail, IT and many more. Download to read our insights and discover what's really happening in Asia.

Creating amazing customer experiences has never been more important in Asia, but why? In this exclusive infographic, the CEM Asia team examines the differences between customer behaviour in Asia compared to the rest of the world and what companies must do to enhance heir customer experience management and drive revenue.