Already, more than three quarters of businesses are using or exploring AI; nearly three quarters of executives believe AI will be their greatest future business advantage; and the global AI market is pushing toward a trillion US dollars.

Ninety-nine percent of consumers check their emails everyday — and nearly eight in 10 consider email the best channel for company contact, preferring it almost twice as much as any other. In other words, not only are email and email marketing not dead:

• There are 400-million more email users than social media users
• Email marketing is 400% more effective than social media at reaching your target audience(s)
• Email marketing click-through rates are 600% higher than average social media engagement
• Email marketing produces 300% more conversions than social media marketing
• Four out of five marketers say they’d rather give up social media than email marketing
• The email marketing market is expected to more than double by 2027
• Email marketing generates a 4,200% ROI
• More than half of consumers say email directly influences their purchasing decisions
  

Like it or not, everything is changing — from how we communicate to where we work, and from the things we buy to what we do for leisure. Unfortunately for less forward-thinking brands, this also includes how we tell stories and how our customers expect us to behave and interact. Your competitors are already hosting unforgettable predictive and personalized, often-interactive experiences. Are you? We’ve spent the last 13 months synthesizing decades of on-the-job experience, talking with CMOs, CXOs and experts in privacy, data and DEI, and staying up on all the latest headlines.