September 12-14, 2023 | Le Méridien | Denver, CO
Exchange Day 1
11:00 am - 12:45 pm
Exchange Check-In + Welcome Brunch
12:00 pm - 12:15 pm
Orientation + Chairperson's Opening Remarks
12:15 pm - 1:00 pm
Power Hour | Know Thyself: Who is Today’s CMO? What Does the CMO of Tomorrow Look Like?
Geoffrey Sanders -
Chief Marketing Officer,
Firstleaf
Rob Krohn - Vice President of Marketing, Epcon Communities
Erin Sevitz - Vice President of Content & Customer Marketing, Eptura
The average tenure of a CMO is 5.3 years, with most CMOs citing a mismatch between job description and actual responsibilities as the main factor for leaving their position. What is the role of the modern CMO in driving growth, and what are the critical skills today’s CMO needs to lead marketing efforts in organizations across industries effectively? How can senior marketing leaders establish reasonable expectations and objectives for their departments while maintaining the importance of marketing? Geoffrey Sanders will lead this discussion in which we will explore the ever-evolving role of the senior marketing executive.
1:00 pm - 1:30 pm
Business Meetings
1:30 pm - 2:00 pm
Business Meetings
2:00 pm - 2:30 pm
Business Meetings
Interactive Discussion Groups
2:30 pm - 3:15 pm
Interactive Discussion Group | Marketing Analytics and Data Security
Akshita Gupta -
Head of Marketing Analytics,
ConEdison
Marketing analytics starts with the collection of relevant data from multiple sources. This can include data from website analytics, social media platforms, customer relationship management (CRM) systems, email campaigns, and online advertising. Learn how to ensure compliance with regulations like GDPR and CCPA, be transparent about data usage, and communicate privacy policies.
3:15 pm - 3:30 pm
Networking Break
3:30 pm - 4:00 pm
Business Meetings
4:00 pm - 4:30 pm
Business Meetings
4:30 pm - 5:00 pm
Business Meetings
5:00 pm - 5:45 pm
Project Analysis | Hyper-Local Communication Strategies to Engage Stakeholders
Austin McDaniel -
Head of Communications,
Alaska State Troopers
The Alaska State Troopers serve a vast geographical area roughly twice the size of Texas, with 400 active troopers, providing primary police protection and as the primary source of public safety dissemination. Moreover, many Alaska residents need access to high-speed internet and usual social media channels. Austin McDaniel, Director of Communications for the Alaska State Troopers, will discuss how he utilizes social channels and strategies to raise brand awareness for the Troopers both locally and at a national level and partners with local media outlets to fulfill the functions necessary to engage residents and local stakeholders and provide critical public safety information.
