Marketing analytics starts with the collection of relevant data from multiple sources. This can include data from website analytics, social media platforms, customer relationship management (CRM) systems, email campaigns, and online advertising. Learn how to ensure compliance with regulations like GDPR and CCPA, be transparent about data usage, and communicate privacy policies.

There are countless benefits of having a historical institution or legacy brand behind marketing efforts, but one area it could hurt is rebranding efforts. How does a legacy brand shift public brand perception or inform the public of new offerings? Join this panel of experts as they discuss tactics to expand the public consciousness of a brand through creative messaging and engagement, as well as methods to use data analysis to power this transformation.