Tyler Grooms is a lifelong musician and Director of Engagement for Sweetwater. With over 15 years of digital marketing experience, Tyler has a flair for generating exciting promotional opportunities through user-generated and affiliate marketing efforts. Tyler’s guerilla style approach to digital marketing is refreshingly audience-centric with a heavy focus on what an audience wants to consume, rather than what a marketer wants to tell an audience. Outside of work Tyler enjoys spending time with his wife and son, singing and playing guitar, and making Memphis-style BBQ in the tradition of his family recipes.