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What keeps customer contact leaders up at night? Common answers include reducing costs, creating more seamless customer interactions, leveraging chatbots, embracing the omnichannel revolution and improving support in digital channels. “Reducing agent effort” however is a far less popular option. It is time to change that reality. Read on to find out why this could be the answer to your contact centre strategy.

The role of AI and analytics has grown significantly in the area of customer service, leading to improvements customer experience and operational efficiency. In this report, CCW Digital takes a look at NLP and speech analytics' impact on customer service in Asia, and what the continuous evolution of AI means for the future of customer experience in the region.

In a truly customer-centric organization, technology will not have a negative impact on humanity. It will not even have a neutral effect. It will have a truly positive one. It will drive a new (yet still efficient) caliber of engagement. Connections will be stronger, more meaningful and more respectful of what customers want. We spoke to Sudesh Thevasenabathy, Head of Customer Care management for AXA who shared his take on this topic. 

Research from IBM suggests that an amount in the region of $1 trillion is spent on 265 billion customer service calls each year. Despite great technological strides and innovations being made in the contact centre industry, billions of these calls end in an unsatisfactory manner, with an estimated 50% of them going entirely unresolved. The contact centre industry is ready to take the same technological innovations that are already transforming other sectors including retail, finance, travel and many others, and deliver the kind of seamless customer service that today’s digitally literate and discerning consumer market deserves. 

To reach customer excellence you need to offer your customers the best, seamless experience possible. Marion Armand, Head of Customer Excellence Asia Pacific at Merck, sits down with us to discuss in detail how she came to Singapore from Europe to lead customer excellence and drive the teams to offer a unified customer view.