Omar Farooq

With customer data growing in complexity and volume, how can organizations deliver personalized, predictive experiences while remaining compliant across an increasingly fragmented regulatory landscape?

From implementing deterministic and probabilistic models to navigating evolving privacy laws like GDPR and CCPA, learn how to leverage real-time data architecture and AI to shape adaptive customer journeys.

What you'll learn:

Building flexible architectures to handle state-specific privacy regulations

Using probabilistic analytics to respect customer anonymity while delivering value

Reimagining customer data platforms beyond the hype to power real-time decisioning

Harnessing generative AI for meaningful engagement through email, push, and SMS

Designing gamified, non-intrusive digital experiences that balance business goals with customer preferences

Whether you're just starting your customer analytics journey or scaling your AI and data science capabilities, this session will equip you with practical insights on how to future-proof your personalization strategies without compromising trust.