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Pandora Q&A with Andrea Lopus Cardozo
Take a look at an exclusive inside look with Andrea Lopus Cardozo, Pandora's Head of Consumer Insights where she opens up about Pandora’s customer-centric business model.
Examples of Customer Behavior and Insights - Brought to you by Jumpshot
Jumpshot collects and analyzes URL clickstream data, which is the actual click path that users follow in their browsing activity. This provides a robust set of information, including but not limited to desktop vs.mobile, browser, shopping/purchasing behavior, keywords, site search terms, and streaming video titles.
The following infographics are some examples of insights obtained from the Jumpshot platform. Jumpshot analyzed data to answer questions on various topics on some of the top websites including Amazon, Google, YouTube, Apple, Airbnb, Yelp, and more.
Exclusive Q&A from Sean Xu, Head of Enterprise Information Management, Motorola
Exclusive Q&A with Visa's Director of Analytics, A/B Testing
Hear from Ramkumar Ravichandran, Director of Analytics, A/B Testing, Visa as he discusses some of the analytical methods the tech industry uses to gather actionable insights.
Know Your Customers to Mitigate Your Risk
1. Identifying customers that are a good fit for your business
2. Discussion on the "angel" and "devil customers"
3. "Good revenue" versus "Bad revenue"
4. Avoiding over-investment in specific customer types
Who Attended Last Year's Summit?
One Marketer's Journey to Useful Modeling
1. Minimum information on top of the funnel
2. Very small number of positive incomes
3. Limited time to collect engagement data