Exploring how Cebu Pacific is improving agent experience and customer outcomes by embedding knowledge management into the day-to-day rhythm of its frontline operations.
• Designing a knowledge management strategy that supports agents across different support scenarios and customer needs
• Embedding knowledge access into existing workflows to reduce friction and boost confidence
• Measuring the impact of knowledge management on resolution speed, accuracy, agent satisfaction and onboarding
• Lessons learned from rollout, adoption and iteration in a dynamic, high-pressure contact environment