Melody Lim

Melody Lim

Head of Customer Experience Aboitiz Power

Agenda Day 1

4:20 PM Case Study | Reimagining Customer Contact in a Time of Change: Balancing Cost, Experience and Innovation in the Philippines

Unpacking the macro forces reshaping customer service in 2025 — from AI acceleration to rising expectations and economic pressure

  • Exploring how Philippine-based contact centres are adapting their people, platforms and performance strategies in response
  • Understanding where the biggest shifts are occurring — from channel behaviour to agent empowerment, and what this means for future planning
  • Setting a new agenda for in-house contact leaders: embedding trust, speed, and value into every interaction 

Check out the incredible speaker line-up to see who will be joining Melody.

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