September 25-28, 2017
Crowne Plaza Chicago West Loop | 733 West Madison Street, Chicago, IL 60661
Crowne Plaza Chicago West Loop | 733 West Madison Street, Chicago, IL 60661
Kate Lee Butler
Vice President, Customer Engagement & Training
Associated Press
Check out the incredible speaker line-up to see who will be joining Kate Lee.
Download The Latest AgendaMain Conference Day 2
Wednesday, September 27th, 2017
12:00 PM Trained to Engage: How to Help Customers Help Themselves
More than half the world’s population engages with Associated Press’ content every day. Given the breadth of this reach, AP recognized the importance of equipping and training customers on how to maximize their return on investment, naturally leading to retention and success. Kate Lee Butler, AP’s first VP of Engagement, showcases her journey through the development and implementation of scaled yet localized training for customers to maximize value-add.