Mark Hammer

CEO Bloomfire

Mark Hammer has over two decades of marketing, product, and strategy experience in the software, education, and energy industries. As the CEO of Bloomfire, he has a deep interest in helping companies use the power of knowledge to make their teams smarter -- and in technologies that make this happen. He has held senior management roles at Bloomfire, SmartBear Software, Houghton Mifflin Harcourt, CompassLearning, and Green Mountain Energy Company, among others. His specialties include hypergrowth marketing, demand generation, and market & product strategy. Mark earned a Bachelor of Arts degree in English and Art History from The University of Kansas and a Master of Arts in English from The University of Texas, San Antonio.

Day 2: Wednesday, October 27th

12:20 PM How AGIA Affinity Elevated the Customer Experience by Equipping Employees With the Right Knowledge

The direct connection between the employee experience and customer experience is clear. In fact, Gallup found that businesses with cultures of high employee engagement achieve a 10% increase in customer ratings and 20% increase in sales. A positive employee experience is especially critical for team members who interface with customers: when customer service representatives are happy and confident that they have the knowledge they need, they work more efficiently, and customers feel greater confidence in the information they receive. 

In this session, Tammy Shelman, Vice President of Customer Experience at AGIA Affinity, will share how her organization uses knowledge engagement strategies to ensure Member Benefit Advisors can quickly access the most up-to-date information and deliver exceptional service.

Join this session to learn:

  • How AGIA Affinity evolved their approach to knowledge management to better enable their service representatives, improve talk time, and reduce calls placed on hold
  • How to use knowledge engagement analytics to ensure service representatives are keeping up with current information
  • Strategies to improve service representative onboarding by connecting employees to a learning ecosystem

Speakers:

Mark Hammer, CEO at Bloomfire

Tammy Shelman, Vice President of Customer Experience at AGIA Affinity