April 23-25, 2025
The Westin at Kansas City Crown Center | Kansas City, MO
Marc Butterfield
Sr. Vice President, Digital & Payment Solutions First National Bank of Omaha
Marc currently serves as Sr. Vice President, Digital & Payment Solutions for First National Bank of Omaha. He is responsible for leading the Bank's overall strategy and vision for digital & payment solutions. Marc leads the organization in the delivery of the Bank's digital experience and manages the digital payments landscape. This role also includes accountability for FNBO Direct (a digital-only savings bank), assessing and benchmarking current digital capabilities, identifying and prioritizing key gaps, and demonstrating cost/benefit rationale for investments.
Marc began his career at First National Bank in 2001, joining First National from Nexterna, a wireless technology company owned by Union Pacific Railroad. In his tenure at First National Bank, Marc has served in management positions in Marketing, Credit Risk and Product Development.
Marc completed his Bachelor’s degree in Business Administration with a Marketing specialization from the University of Nebraska at Omaha.
Day 2 | April 24
8:30 AM KEYNOTE | The $100M Opportunity: How Financial Institutions Can Monetize CX Data & Analytics
Financial institutions sit on an untapped goldmine of customer data, but many struggle to translate insights into actionable strategies that drive revenue and retention.
In this session, we’ll explore how banks, credit unions, and fintech leaders are harnessing AI-driven analytics to identify high-value customer behaviors, predict churn, and enhance engagement across digital and human-assisted channels. Learn how forward-thinking organizations are using real-time data to personalize financial products, optimize service offerings, and unlock new revenue streams through smarter CX investments.
Check out the incredible speaker line-up to see who will be joining Marc.
Download The Latest Agenda
