Rob Teel

As AI, automation, and advanced analytics redefine customer intelligence, organizations must navigate an evolving landscape of real-time insights, hyper-personalization, and predictive modeling. This session explores the future of customer analytics in an era where emerging technologies are unlocking deeper customer understanding while raising critical questions about data ethics, privacy, and trust.

Key discussion points include:

How AI and machine learning are shaping next-generation customer analytics

The role of automation in driving efficiency and personalization at scale

Striking the balance between data-driven insights and evolving privacy regulations

The impact of new and emerging technologies on customer engagement strategies

Best practices for building a responsible, future-proof customer analytics strategy

Join industry leaders as we explore how businesses can harness AI-driven analytics while maintaining customer trust in a rapidly changing digital landscape.

This transformative presentation will reveal how AI is revolutionizing customer analytics—moving beyond traditional segmentation to truly understanding each customer as an individual. Jeff Carson will demystify AI through relatable analogies, showcase the complete AI ecosystem beyond just ChatGPT, and demonstrate how leading companies are achieving 15-20% response rates (vs. industry standard 2-3%) through AI-powered customer intelligence.

Attendees will discover:

• The AI Landscape: Learn how machine learning, NLP, computer vision, and generative AI work together to create complete customer understanding
• Real-World Success: See how companies like Netflix, Amazon, and Spotify use AI to predict customer needs with stunning accuracy—and how you can too
• Your 90-Day Roadmap: Walk away with a practical, proven framework to implement AI in your organization, including the "CRAWL-WALK-RUN" method that delivers measurable results in just 90 days
• Common Pitfalls to Avoid: Learn from $100M mistakes others have made and discover why 87% of AI projects fail—and how to be in the successful 13%
• Hyper-Personalization at Scale: Understand how to treat millions of customers as individuals, not segments, achieving 10X better engagement