CX Trends, Challenges & Opportunities
July 24 - 27, 2023 | 12PM ET
Day 2: Tuesday, July 25th
Strategy
12:00 pm - 12:30 pm
Harnessing the Power of Sophisticated MarTech to Create Customers for Life
Tactical Implementation
Karen Naves -
SVP of Global Demand Generation,
Tealium
Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. So many brands today continue to struggle with acquiring, converting, retaining, and creating loyal customers for life. Yet leading companies across the globe seem to be accomplishing all of that and then some when it comes to the power of sophisticated martech. Want to know how? Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion.
You’ll Learn:
- How to develop a brand’s top personas and ideal customer profiles (ICPs)
- Key strategies to acquire and engage the right customers
- Proven campaigns to retain and delight your audience
- Cross-sell campaigns that’ll wow the socks off of your top accounts!
12:30 pm - 1:00 pm
Uncovering the 8-Inclusion Needs of all Customers with Dr. Liz Wilson
Strategy Session
Dr. Liz Wilson -
CEO,
Include Inc.
To deliver better experiences, companies must serve everyone. In a world where all individuals have unique needs, organizations must recognize these differences and consequently address them to ensure an inclusive and accessible experience for all.
Because, if overlooked, companies are missing out on an entire population of customers who may be interested in engaging with their brand but simply haven’t had the opportunity or the tools to have a successful interaction.
In this session, Dr. Liz Wilson will share strategies for engaging all customers and ensuring inclusion across the customer journey. CEO of Include Inc., Dr. Liz has over 25 years of experience leading capability development and change. Her research is focused on approaching inclusion differently, she is passionate about transforming work and culture to address the needs of everyone. By uncovering the 8-inclusion needs of all people, she will share how leaders can better understand and accommodate their employees, customers and colleagues.
This session will also cover:
- Frameworks for establishing a more inclusive customer experience
- Practical and applied behavioral science techniques for transformation
- A roadmap for long term success
