Exploring how BPI AIA is mapping customer journeys from awareness to fulfilment - and using data and segmentation to create more seamless, trust-building experiences.
Turning upstream journey data into actionable insight for service and operations
Using segmentation and behaviour models to personalise onboarding and support
Identifying where breakdowns occur between acquisition promises and service delivery
Aligning internal teams and metrics across marketing, CX and service functions
Check out the incredible speaker line-up to see who will be joining Juan Miguel.
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