Juan Miguel Corona

Juan Miguel Corona

Associate Director Strategy and Customer Segments BPI AIA Life Assurance

Post-Conference Day

10:40 AM Using Customer Journey Insight to Align Acquisition, Onboarding and Service Delivery

Exploring how BPI AIA is mapping customer journeys from awareness to fulfilment - and using data and segmentation to create more seamless, trust-building experiences. 
  • Turning upstream journey data into actionable insight for service and operations
  • Using segmentation and behaviour models to personalise onboarding and support
  • Identifying where breakdowns occur between acquisition promises and service delivery
  • Aligning internal teams and metrics across marketing, CX and service functions 

Check out the incredible speaker line-up to see who will be joining Juan Miguel.

Download The Latest Agenda